The Power of the Voicemail

I used to think that in prospecting, voicemails were obligatory but of no real impact…you have to leave them, but you don’t actually expect people to call back based on that. Maybe they’ll check out your email, but call you back from a voicemail? Why, that’s unheard of.

Well, things change.

I spent some time A/B testing voicemails and finally found one that gets people to call back. Things have been amazing since. Not everyone who calls back books a meeting, of course, but I’ve booked several appointments from callbacks just in the month I’ve tried this newfangled method of using a voicemail that actually doesn’t suck. That’s about 10% more appointments than I would have booked for the month had I not left the voicemails.

What makes a voicemail worth calling back? For me, I keep it short and sweet and provide an offer the person won’t want to miss out on. Some mystery is good too (don’t give yourself away). In my voicemails now, I tell people we want to “include them in this year’s nomination process.” It seems like I’ve called them personally, and the offer activates their FOMO enough that they want to call me back and learn more.

Just wanted to share how I became someone who believes in the power of the voicemail again after many years of leaving ineffective voicemails.